Moxy Hotel
Creative Direction
Content Creation
Brand: Moxy Hotels is Marriott International’s newest brand catering towards the experience driven nomad. Moxy is defined by its fun attitude and smart space rooms.
Summary: I was given the opportunity to lead the creative direction for a couple of campaigns at the Moxy Austin property. Greetings from Moxy was an OOH campaign that evolved into an evergreen campaign, and Moxyville was a seasonal activation campaign that garnered foot traffic from the surrounding community.
Projects:
Greetings from Moxy- OOH Campaign
Moxyville- Seasonal Activation Campaign
GREETINGS FROM MOXY
Moxy Austin wanted to reposition toward families visiting their children at the University of Texas. I was tasked the creative direction for 10 window decals on the side of the property that would present the brand’s unique, fun, and playful aesthetic while informing the West Campus community about what Moxy has to offer.
The Greetings from Moxy Austin OOH campaign included four window decals that resembled a “greetings from...” postcard, with graphics that reflected the Austin lifestyle and culture. The remaining six windows highlighted Moxy's offerings, such as the downstairs bar, 24-hour taco shop, and outdoor courtyard.
MOXYVILLE
In 2022, I had the opportunity to be Creative Director for Moxy Austin’s annual holiday pop-up bar. We transformed the downstairs lobby into a Dr. Seuss-themed wonderland, and to kick off the holiday season and increase foot traffic, we launched two supporting events: a winter pub crawl and a pop-up gift market.
Throughout the campaign, I was tasked with designing the digital, print, and merchandise assets to promote all facets of the campaign.
Pop-up Bar Graphic
Instagram Post
T-Shirt Design
Instagram Story
Instagram Post
Instagram Story