The ATX Writing Club is a membership-based organization in Austin that brings together unique minds to write and share their creative work.

The club approached me with a need for brand imagery and social content to embellish and grow their digital footprint. I was tasked with producing content that reflected the brand’s identity of curiosity and capturing the essence of the community at meet-ups and events.

Through a mix of UGC and cinematic-style photo and video, the ATX Writing Instagram grew by over 5,500 followers within six months, and quarterly membership cohorts sold out for two consecutive seasons.

Services:

• Event Photography

• Brand Photography (Film + Digital)

• Video Content